Live Social Feed Wall

During my first 30 days with Thomas Media Group, I was able to implement an on-site social media activation at all Black Expo and Taste of Black Expo events. Implementation included supplier selection for platform and content creation, event set-up, and sponsorship coordination. The Social Media Live Wall generated real-time engagement with sponsors, vendors, consumers, and celebrity guests.

Attendees were able to see their photos and tweets, engage with celebrity talent and access exclusive sponsor promotions via live feeds throughout the event venues by using the event hashtag.

Revenue generating opportunities included sponsored ads through corporate partnerships and Live Wall Sponsorship.

Employer: Thomas Media Group
Category: Experiential / Digital