Denny’s Kids Menu

As an Associate Production Manager for Erwin Penland, I was the project lead for the redesign and execution of the Denny’s Kids Menu, which features content from prominent partners, such as National Geographic and DreamWorks Animation.

The structure of the menu features a customized double-gate folded piece. The entire inside panel is reserved for their corporate partner’s content – games and fun facts – and the menu items are located on the outer panels.

In addition to presenting the structural design, I attended on-site press checks to ensure high quality and accuracy of overall color, brand assets, and food photography.

Although the design changes quarterly, the double-gate folded style is still in use as of 2021.

Client: Denny’s
Employer: Erwin Penland
Category: Branding / Marketing Execution